"The Authoritative Rock Hall of Fame"

The client reached out with a goal to improve their existing website, visually and structurally. While the core features were already in place, the user experience and design needed a professional uplift to better resonate with a community of passionate music enthusiasts.

The team needed help with:

• A refreshed visual identity: Apply existing brand guidelines to a more polished, intuitive layout.
• New page designs: Redesign key sections like voting, nominations, and review submissions to be more user-friendly.
• Promotional materials: Develop a banner and visual assets for platform promotion.
• Landing page design: Create an engaging and informative page to introduce new visitors to the project’s mission.

We approached the redesign with a strong focus on clarity, creativity, and usability—making the experience feel both authoritative and inviting.

Here’s what was delivered:

• Comprehensive page redesigns: Reworked the layout and UX of several core pages to improve user interaction and engagement.
• Landing page strategy: Designed a structured landing page that introduces the platform's concept clearly and drives users toward participation.
• Custom visuals and banners: Created graphics in line with the brand’s aesthetic, reinforcing the identity and mission.
• Figma delivery: Organized and handed over development-ready files to ensure seamless implementation.

The new design brought structure and clarity to a complex concept, making the platform more approachable for new users while supporting the needs of engaged contributors. Our expertise helped transform a niche music project into a professional, user-friendly product that communicates its value with authority. The updated design now sets the stage for growth, broader participation, and a more credible presence in the music critique space.