"Bloomex"

New Zealand Flower Delivery You Can Count On

About

Bloomex is a major online florist and gift delivery service that began as a local flower shop in Canada. Since expanding its operations, the company has grown into an international e-commerce brand, serving customers across Canada, Australia, and New Zealand. The platform offers fresh flowers, gourmet baskets, fruit hampers, and more — all produced and fulfilled through local facilities.

Client's Request

The client turned to us with the goal of enhancing and customizing their Shopify Plus infrastructure. Their growing operations demanded deeper integration between Shopify and a custom backend, along with a flexible system for building and maintaining localized storefronts.

Key areas the client needed support with included:

Custom Shopify Plus development: Tailoring store functionality to meet operational needs.
Integration with a custom backend: Ensuring real-time data synchronization for products, orders, inventory, and customer records.
Performance optimization and secure data flows: Making sure the system runs fast and safely at scale.
City-level content management: Building a dynamic solution for managing localized pages using metaobjects.
Working with APIs and webhooks: Enabling accurate, real-time updates across systems.

Here’s What We Did

To address the complex requirements, we built and maintained two custom Shopify applications fully integrated with the client’s backend. These apps support both the City Pages functionality and other ongoing enhancements to the storefronts.

Here's how we approached the project:

Developed two custom Shopify apps: Supporting both back-office integration and frontend experience.
Enabled real-time data sync: Products, orders, inventory, and customer data stay updated between platforms.
Implemented localized city pages: Using metaobjects and custom logic to generate content dynamically.
Handled secure API and webhook integrations: Allowing stable and event-driven communication.
Supported ongoing feature development: Rolling out changes and upgrades to stores as needed.

Here’s the Result

With our expertise in Shopify Plus and custom integration, the client gained a robust, scalable system tailored to their business logic and market structure. The localized city-page solution helped them deliver more relevant content to customers while maintaining operational consistency. Real-time synchronization improved workflow efficiency and ensured the accuracy of orders and inventory. Through continuous support and a clear delivery process, we helped elevate the user experience and provided a strong technical foundation for future growth.