"Bonafidio"
Automatically source high-performing ad creative directly from your ACTUAL customers!
About
Bonafidio is an innovative tool designed for media buyers, helping businesses scale their ad accounts by leveraging real customer video testimonials. By automating the collection, licensing, and distribution of authentic user-generated content (UGC), it enables brands to boost their ROAS while keeping ad costs low.
Client's Request
The team behind Bonafidio, experienced media buyers themselves, wanted to create a solution that would streamline the process of sourcing high-performing ad creatives directly from real customers. They turned to us for a scalable and efficient system that could automate key processes. Key requirements included:
- Automated video testimonial collection – A seamless way to gather authentic UGC from customers.
- Integrated licensing and distribution – Ensuring businesses could legally and easily use customer content.
- Customizable creative briefs – Allowing brands to guide customers in creating high-quality video testimonials.
- Dynamic discount codes – Rewarding customers for their content contributions.
- Post-purchase email templates – Encouraging customers to participate in the testimonial process.
Here’s What We Did
We developed a fully automated platform to simplify the process of collecting and utilizing real customer testimonials in ad campaigns. The system not only streamlines UGC collection but also enhances its usability through customization options. Key features include:
- An intuitive process guides users through video submission, ensuring ease of use.
- Automatically reward customers upon successful content submission.
- A centralized hub for businesses to review, license, and download customer-generated videos.
- Additional support for brands needing professionally curated, ad-ready content.
Here’s the Result
We helped the client meet his requirements. Bonafidio now empowers businesses to enhance ad performance through authentic, high-impact customer testimonials. By automating sourcing, licensing, and content management, the app has helped media buyers increase their ROAS by 50-100%. With a fully customizable approach, businesses can tailor the experience to fit their unique marketing strategies, ensuring maximum impact.
Who worked on it:
Project Manager;
Tech Lead;
Full-stack developer;
Quality Assurance;
Industry
E-CommerceTime to release
3 monthsBillable hours
350 hr