"Bonafidio"

Automatically source high-performing ad creative directly from your ACTUAL customers!

About

Bonafidio is an innovative tool designed for media buyers, helping businesses scale their ad accounts by leveraging real customer video testimonials. By automating the collection, licensing, and distribution of authentic user-generated content (UGC), it enables brands to boost their ROAS while keeping ad costs low.

Client's Request

The founders — experienced performance marketers — needed a scalable tool to automate the sourcing, licensing, and distribution of UGC from actual customers. Their vision was to create a reliable stream of ad-ready content that would:

Replace stale ad creatives with real, relatable customer videos
Automate the collection and reward process
Ensure licensing compliance for all submitted content
Provide customizable creative briefs to guide submissions
Use post-purchase email flows to boost participation

Here’s What We Did

We developed a fully automated app that makes it easy for businesses to collect and deploy video testimonials in their ad campaigns. Key features include:

Customer upload flow with guided instructions and customizable briefs
Dynamic discount code generation and automatic rewards for contributors
Post-purchase email templates to invite and onboard customers
Content dashboard for reviewing, licensing, and downloading submissions
Optional video editing services for professional ad creatives

Here’s the Result

We helped the client meet his requirements. Bonafidio now empowers businesses to enhance ad performance through authentic, high-impact customer testimonials. By automating sourcing, licensing, and content management, the app has helped media buyers increase their ROAS by 50-100%. With a fully customizable approach, businesses can tailor the experience to fit their unique marketing strategies, ensuring maximum impact.