"Boot Jack Shop"

Crafting Your Journey Since 1976

About

Boot Jack Shop is an online store for a legendary American brand known for its deep roots in western wear. Since 1976, it has provided top-quality boots, clothing, and accessories from trusted names like Ariat, Wrangler, Lucchese, and Stetson. The company remains a cornerstone in its community and a go-to destination for Western lifestyle enthusiasts.

Client's Request

The team approached us to redesign and rebuild their e-commerce website to attract more customers and improve online performance. They needed a reliable, modern solution that reflects their legacy and product quality while offering a smooth shopping experience. They were looking for:

Custom design implementation: Development from PSDs to a responsive WordPress theme
Enhanced product filters: Easy selection of sizes, colors, and availability
User features: Account creation, cart management, product reviews
Store locator integration: Map-based search for the nearest location
Performance & SEO optimization: Faster load times, better visibility
Multi-currency support: Custom solution for diverse payment options
Integrated payment systems: Including PayPal

Here’s What We Did

We developed the first version of the Boot Jack online store on WordPress with WooCommerce, using the provided PSDs. The website was fully optimized for usability and speed while preserving the brand’s identity. Key implementations included:

Custom frontend: Built using Bootstrap, SASS, and JavaScript for a responsive, smooth UI
Custom backend: WordPress with ACF and tailored actions/filters for flexibility
Multicurrency plugin: Developed in-house to support multiple currencies
SEO improvements: Yoast plugin setup, image and cache optimization, server-side tuning
CDN integration: Cloudflare setup for performance and reliability
Advanced UX features: Product filters, review system, store locator, and more

Here’s the Result

The result was a reliable and scalable online store that matched the brand's standards of quality and tradition. The performance improvements and thoughtful UX made it easier for customers to browse and buy across devices. The project helped the company strengthen its online presence and better serve its loyal customer base.