"DNA Beauty Store"

Your hairstyle has to match your personality and lifestyle.

About

DNA Beauty Store is a Belgium-based cosmetics brand offering professional-grade hair care products. Founded by experienced hairstylists, the brand combines high-quality products with personalized advice to help customers achieve salon-level results at home.

Client's Request

The client approached us to create a custom e-commerce platform that would showcase their diverse range of hair care products while delivering a highly personalized shopping experience. They wanted the platform to provide personalized recommendations based on hair type, seamless multilingual support, and a dedicated section for order tracking and wishlist management.

Here’s What We Did

To bring the vision to life, we developed a Shopify-based platform designed for performance and user engagement. We developed:

Custom "Test Your Hair" quiz: A 7-step interactive tool that analyzes hair type and recommends the best products.
Private app integration: A tailored solution enabling personalized product suggestions.
LangShop integration: Multi-language support for an inclusive and accessible shopping experience.
Enhanced user accounts: A dedicated space for order tracking and wishlist management.

Here’s the Result

The new platform delivers a seamless, engaging, and highly personalized shopping experience. By leveraging our expertise, we helped the brand establish a strong online presence and drive customer satisfaction and sales growth.