"The Health Project"

The client required a new landing page for The Health Project, previously known as Optimum Health, to support the brand’s rebranding effort in 2023. The page needed to showcase the brand’s product collections and guide customers to their Shopify store for ordering and payments. Despite the rebrand, it was important to maintain continuity with existing customers, while highlighting the brand's new identity and expanding its supplement range based on customer feedback.

We created a clean and functional landing page for The Health Project, ensuring it reflected the brand’s new back-to-basics aesthetic. The page organized product collections, with each leading to the Shopify store for simple navigation, ordering, and payment. We maintained brand consistency while presenting the rebranded identity, ensuring smooth transitions for existing customers and attracting new ones with an expanded selection of supplements.

The new landing page successfully reinforced The Health Project’s rebranding and helped maintain the trust of long-time customers. By offering a user-friendly interface and direct links to the Shopify store, the site improved product discovery and facilitated smooth transactions. The project was completed within the required timeframe, contributing to the brand’s growth and customer retention.