"The Health project"

Back-to-Basics, Better Performance

About

The Health Project is a leading sports supplement brand in the UK, formerly known as Optimum Health. Since its 2023 rebrand, the formulas, flavours, and quality remain the same, while the brand now reflects a clean, back-to-basics aesthetic. The product range includes whey protein, plant protein, and health and wellness supplements designed to help customers achieve their fitness goals.

Client's Request

The client approached us to create a landing page that would support the rebrand, maintain consistency for existing customers, and showcase the expanded supplement range. The page also needed to guide visitors to the Shopify store for easy ordering and payment.

Here’s what they were looking for:

Highlight the new brand identity: Reflect the rebrand while keeping the familiar product experience.
Product collections: Present supplements in organized categories for easy browsing.
Seamless Shopify integration: Enable customers to navigate, order, and pay without friction.

Here’s What We Did

We developed a clean and functional landing page that balances aesthetics with usability, emphasizing the refreshed branding while keeping the experience familiar for existing users. Product collections are clearly displayed, each linking directly to the Shopify store for streamlined ordering and payment.

Here’s how we achieved it:

Organized product showcase: Collections structured for intuitive browsing and quick access.
Brand consistency: Visual design aligned with the new identity while preserving recognition for long-term customers.
Smooth integration: Shopify store links ensure a seamless transition from browsing to checkout.

Here’s the Result

The landing page successfully communicates The Health Project’s rebranded identity while maintaining trust with existing customers. Visitors can easily explore the supplement range, understand product offerings, and complete purchases effortlessly. Our expertise in creating high-performance, user-friendly landing pages helped the client strengthen their online presence and support ongoing brand growth.