project thumbnail of Hub Culture
project thumbnail of Hub Culture

"Hub Culture"

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Collaborate in a virtual state.

About

Hub Culture is a global digital ecosystem that blends social networking, digital identity, and lifestyle services. It includes the Ven digital currency (a private currency backed by a basket of currencies, commodities, and carbon futures), the Zeke bot assistant, the virtual world Emerald City, and Pavilions - pop-up coworking and retail spaces. Members can use HubID to access services, verify identity, and even book hotels or unlock premium content - all powered by Ven.

Client's Request

In 2018, the client approached us to build the core infrastructure for their growing digital ecosystem. They needed a scalable platform where users could interact as a community, transfer Ven, access exclusive news, and manage their identity securely. The system also had to support future integrations with elements like Zeke, Emerald City, and Pavilions, offering real-world services like hotels and clubhouses.

Key development goals included:

  • Develop a social network with a news feed, messaging (similar to Facebook), and a reward system for active users
  • Integrate Ven for wallets, peer-to-peer payments, and paid content.
  • Develop secure identity verification using HubID and biometric methods.
  • Enable monetization through a membership system and pay-to-unlock features.
  • Build admin tools for moderation, analytics, and platform control.
  • Support future integrations with AI tools, VR components, and hotel/travel services.
  • Lay technical groundwork for integrating Zeke, Emerald City, and real-world service.

Here’s What We Did

Between 2018–2020, our team delivered the platform that powers the Hub Culture ecosystem today. To bring the client's vision to life, we delivered:

  • A modular social platform: With member profiles, messaging, groups, and activity feeds.
  • Ven currency integration: Including wallets, transaction history, and support for Ven-based payments for digital services and news content.
  • Pay-to-read news system: Letting users unlock premium articles using Ven.
  • HubID verification: Identity vault integration using biometric or document verification methods.
  • Admin dashboard: For real-time control over users, content, analytics, and transaction monitoring.
  • Membership tiers: With configurable access levels and monetization options.
  • Live radio feature: For streaming real-time audio to community groups and events.

Here’s the Result

Due to our expertise, Hub Culture gained a unified, secure, and monetizable platform where digital currency, identity, and community interact seamlessly. The Ven-powered services - like paid content, hotel bookings, and P2P transfers - brought the ecosystem to life, while features like messaging and user rewards increased engagement and retention.

Our development work helped realize the client’s vision of a borderless, self-contained digital society and laid a solid foundation for future integrations with AI and VR.

Who worked on it:

  • Project Manager;

  • Tech Lead;

  • CTO;

  • Full-stack developer;

  • Quality Assurance;

Releases

01

Minimum Viable Product (MVP)

1.0

Core Social Platform + Ven Wallet + Basic Messaging

170 hours
20 days
02

v.1.1

Live Radio Module

200 hours
25 days
03

v.1.2

Identity Verification (HubID)

250 hours
1 month
04

v.1.3

Admin Dashboard

200 hours
25 days
05

v.1.4

Membership Tiers & Paid News Access via Ven

180 hours
1 month

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