project thumbnail of Joyfolie
project thumbnail of Joyfolie

About "Joyfolie"

Unapologetically feminine & decidedly unique.

Joyfolie

Our team created a visually captivating and high-performing Shopify store for Joyfolie, highlighting their luxurious clothing and footwear collections. The project involved optimizing the user experience with a dynamic product gallery, enhanced image loading, and reliable infrastructure to support large-scale operations.

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Project idea

Joyfolie, a fashion brand specializing in unique clothing and shoes for women and girls, needed a robust online platform to showcase their distinctive styles. With collaborations with major retailers like Gap Inc., Anthropologie, and SAKS, Joyfolie required an online store that would highlight their luxurious textures and intricate designs while ensuring seamless user experience and scalability. We developed a Shopify-based solution that brought Joyfolie’s stunning collection to life. Using advanced technologies such as LazySizes and Shogun Page Builder, we optimized the loading speed of high-quality images, ensuring smooth performance and responsive design. We also integrated features like a dynamic product gallery with Flickity and jQuery for seamless navigation through the collections. With Cloudflare and Amazon S3, we ensured the site’s scalability and reliability even during high-traffic periods. The new platform provided Joyfolie with a modern, elegant online store that perfectly captured the brand’s essence. The improved performance and smooth user experience helped boost customer satisfaction, contributing to higher engagement rates and more conversions. The site’s scalability also allowed the brand to handle large volumes of traffic during special sales and promotions.

Who worked on it:

  • Project Manager;

  • Middle Shopify developer;

  • Designer

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