"Optimal AB Testing"

Optimize all aspects of your product listings to unlock your store’s true earning potential.

About

Optimal AB Testing is a powerful A/B testing app designed to help businesses improve product listings and store features through data-driven decisions. Initially developed for a client as a custom solution, the project proved so effective and well-received that, in June 2025, we decided to acquire it ourselves, making it one more DevIT.Software app in our collection.

Client's Request

The client turned to us with a request to create a robust and user-friendly A/B testing solution. The app had to enable businesses to experiment with different variations of their website or product features, including:

A/B testing pricing strategies, media, and copy to optimize sales and profitability.
A seamless, user-friendly setup with no coding required and quick implementation.
Real-time tracking of performance metrics and key data insights.
Automation tools for determining test results, sending alerts, and selecting winners.

Here’s What We Did

To meet the client’s requirements, we developed a dynamic A/B testing app that enables businesses to compare multiple variations in real time. Key features included:

A user-friendly interface for setting up tests, analyzing user engagement, and tracking performance metrics.
Scalable backend with Redis for session management and MySQL for fast, accurate data storage.
Seamless Shopify integration, ensuring no impact on site performance.
AWS hosting for reliability and scalability.
Google Analytics integration to monitor customer traffic and gather valuable insights.

Here’s the Result

The app was met with enthusiastic feedback from merchants. Its clear UX, powerful features, and real-time insights helped businesses quickly identify what works — and what doesn’t — across their storefronts. Improved conversion rates and more confident decision-making made Optimal AB Testing a standout success. That success ultimately led us to bring it into our own portfolio, where we continue to support and grow it as part of DevIT.Software.