"Zeke"
The emergent intelligence from Hub Culture.
About
Zeke is a smart virtual assistant, integrated into the Hub Culture ecosystem. Accessible via HubCulture.com and Zeke.ai, Zeke serves as a helpful assistant that interacts with users through chat. From checking Ven balances and managing memberships to answering questions and offering guided actions, Zeke is a foundational piece of the platform’s user experience, built as a bot with the vision of becoming a personalized, emergent intelligence.
Client's Request
We were brought in to develop the foundational structure and logic behind Zeke, enabling it to serve as an intelligent assistant within the Hub Culture environment. The goal was to evolve Zeke from a static helper into a dynamic, user-aware digital concierge with scalable capabilities.
The priorities included:
- Enable HubID-based personalization to recognize returning users and tailor responses
- Support smart actions like checking Ven balances, managing memberships, and navigating Hub services
- Design interactive tools like translation, code generation, and image creation
- Lay the groundwork for AI growth, connecting Zeke to GPT-based systems in the future
- Implement memory-based user context via the concept of Mnemonic Archeology
Here’s What We Did
Our team focused on developing the conversational engine and service integrations that allowed Zeke to become an intelligent interface across the Hub Culture platform. This included both frontend UX and backend logic to enable future scalability. Here’s what we built:
- Modular chatbot framework: Structured, flexible conversation flows and smart command routing;
- HubID identity linkage: Allowed Zeke to access user context, personalize interactions, and handle secure tasks;
- AI service proxy integration: Connected Zeke to GPT-based services for generating custom images, code, and answers;
- Ven wallet & membership tools: Enabled Zeke to check balances, issue reminders, and manage user status.
- Specks-based interaction tracking: Built groundwork for tracking data fragments (Specks) tied to user activity.
Here’s the Result
Zeke transformed into a truly interactive presence within the Hub Culture platform — not just answering questions, but performing tasks, generating content, and personalizing support through HubID. By establishing a modular foundation and integrating emerging AI services, we enabled Zeke to grow as the platform evolves.
Thanks to our expertise at DevIT, Zeke became a scalable and valuable digital companion for Hub Culture members, positioned for the next step into location-based memory, voice interactions, and full-service intelligence.
Who worked on it:
Project Manager;
Tech Lead;
Full-stack developer;
Quality Assurance;
Industry
Social NetworksSystem type
Collaboration and communication systemTime to release
3 monthsBillable hours
500 hr