Karstgoods

Optimal AB Testing

Karst is an Australian brand dedicated to creating sustainable, thoughtfully designed tools that empower creativity. Known for its high-quality recycled stone paper notebooks and woodless pencils, Karst focuses on removing friction in the creative process. Their mission is to provide an ecosystem of well-crafted workspace accessories that inspire and support innovation.

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Shopify

We built a headless eCommerce platform for Karst, enabling seamless B2B and B2C sales of their eco-friendly creative accessories. Click to read more about this project. 

JavaScript

MongoDB

Express.js

React.js

Node.js

Hydrogen

Shopify Polaris

Liquid

Prisma ORM

Redis

OpenAPI REST

Docker

CI/CD

Optimal AB Testing is a powerful A/B testing app designed to help businesses improve product listings and store features through data-driven decisions. Initially developed for a client as a custom solution, the project proved so effective and well-received that, in June 2025, we decided to acquire it ourselves, making it one more 

, following its strong market performance, DevIT successfully sold Optimal A/B Testing to investors.

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Optimal AB Testing is a powerful A/B testing app designed to help businesses improve product listings and store features through data-driven decisions.

MySQL

E-Commerce

DevIT Group has 12+ years of experience in digital solution development. On this page, you can view our projects.

Our Works

E-Commerce

Karstgoods

Optimal AB Testing